Lucero "Winter Crush"

November 27, 2011


Lucero Olive Oil is proud to announce the 1st Annual “Winter Crush” taking place at Lucero Olive Oil’s mill in Corning, California.

The event will be held on Saturday, December 10, 2011 from 10:00am-4:00pm. Attendees will experience making olive oil first hand while savoring the aromas of the citrus crush. As a producer, Lucero Olive Oil’s citrus crush oils have won numerous awards and seeing this process is a unique experience you won’t want to miss. Fresh citrus is added to the olives before they are crushed producing a zesty Meyer lemon or mandarin orange flavor in the extra virgin olive oil.

After you finish watching the citrus crushed olive oil being made, see how it’s used by top local chefs.  Cooking demonstrations will be available at 11:30am, 1:00pm, and 3:00pm by head chefs from CR Gibbs of Redding and Farwood Bar and Grill in Orland; using Lucero Meyer Lemon, Mandarin and Olio Nuovo olive oils.

Additional activities will be going on throughout the event.  A market place featuring local vendors will be open all day showcasing products grown and produced right here in Northern California.  Carol Firenze, author of the “Passionate Olive” will be on hand to talk olive oil and sign copies of her book.  Live music will be provided by Johnny and the Bootleggers and food vendors will be selling an array of dishes.

See how olive oil is made first hand, and experience the citrus crush at Lucero Olive Oil’s 1st Annual “Winter Crush,” Saturday, December 10th, 2011 from 10:00am-4:00pm. For more information about this event please call 530-824-2190.

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Event Details:

Mill Tours & Cooking Demos

11:30am Cooking Demo by C.R. Gibbs

1:00pm Cooking Demo by Farwood Bar & Grill

3:00pm Cooking Demo by Bobby Lucero (Dewey Lucero’s dad)


Marketplace The Marketplace will feature local vendors showcasing products grown and produced right here in Northern California.

Open from 10:00am– 4:00pm


Informational Booths:

  • Slow Food
  • Buy Fresh Buy Local
  • Black Butte Triathlon
  • Kid’s Zone


Local vendors:

  • Tin Roof Bakery
  • Bianchi Orchards
  • Skylake Ranch Pomegranates
  • Turri Farms
  • Chocolate Duck
  • Tri-L Mandarin


Winter Crush Accommodations:

Holiday Inn Express
3350 Sunrise Way
Corning, Ca 96021
(530) 824-6400
Special Rate: $79 per night
Promo Code: Lucero Olive Oil

Best Western Plus - Corning Inn
910 Highway 99W
Corning, Ca 96021
(530) 824-5200
Special Rate: $79 per night
Promo Code: Lucero Olive Oil

3 thoughts on “Lucero "Winter Crush"”


  • Tom Kaetzel

    7:25 pm ON November 1, 2011

    Please reserve space for 4 at your Winter Crush, Dec. 10. Thanks.

  • Paula Hoatson

    6:25 pm ON November 27, 2011

    Look forward to your "winter crush" event on the 10th and will be coming with my husband and grandson. I do have a question, do you have a wheelchair(s) for my husband? Need to find one if you don't and that is fine if you don't have any.

  • Chpper Perkins

    6:27 am ON November 28, 2011

    Hi Dewey,

    There's a group of Gilroyans coming to the Crush on 12/10 thanks to your fame at the Garlic Festival! You've sold a lot of people on your products and we're all excited to experience the crush. I was at your place a couple months ago during a visit to see my son, Max, in Chico. Bob gave me the deluxe tour (hair net version!). But this time, we better see our famous Dewey, too!

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