High Expectations for 2018

January 12, 2018

Hello Olive Oil Fans!


We wanted you to be among the first to know that Lucero Olive Oil  was rated the #2

olive oil brand in the world for the 2017 competition season based on the 41 awards

we earned in those competitions — 26 of the medals were Gold or higher, 2 were

Best of  Class  and 2 were Best of Show.


Judging Olive Oil Quality


The internationally based EVOO World Ranking organization considers the 29 most

rigorous and respected  international competition s and assigns points based on the

type of medal awarded. Our oils were entered into 4 of these competitions (not all

29) and competed against a field of 7,952 total entries to earn those 41 medals. 


Factors Affecting Olive Oil Characteristics


Each year is unique with its own challenges with weather and many other factors so

we do the best we're able based on the headwinds Mother Nature sends our way.

Alas, we were not even able to harvest all 17 of our olive varieties this year before

inclement weather caught up to us.  Despite what some  marketers tell you, we don’t

use the turning of a  calendar page to determine  an oil’s quality status—we use strict

chemical  and sensory testing throughout an oil’s potential life span to determine if an

oil is still worthy to be  called Extra  Virgin.


What this means is that we  may retire some 2016/17 campaign EVOOs  early, and

we may hold some  for longer periods. In fact, you'll find some “retired”  EVOOs in

our clearance section still labeled as EVOO. Some EVOOs which have been re-graded

to  VOO / virgin status without the “extra” due to how they’re aging and some oils

from the 2016/17 harvest year rare still “gold medal” quality placed with  pride on

our shelves.  We’ll continue to roll out 2017/18 releases throughout the Spring,

including 2 (or more) surprise offerings we’re eager to share in  the  near future.


Our Olive Oil Certification


Only the very top oils from each harvest year find their way into Lucero Olive Oil

brand bottles.  Later this month we’ll undergo our annual audit and have a certified

laboratory sample our oils to ensure they meet the standards of authenticity and

quality of the State of California and Extra Virgin Alliance .We submit our own set

of samples as part of the process, too.


Thank you for including our oils in your kitchen!  We would love to hear from you,

whether a note or letter, or a review on our website, so please stay in touch.


Wishing you a happy and healthy 2018 from all of us in Corning,

Liz Tagami, General Manager
Lucero Olive Oil




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