• High Expectations for 2018

    January 12, 2018

    Hello Olive Oil Fans!


    We wanted you to be among the first to know that Lucero Olive Oil was rated the #2 olive oil brand in the world for the 2017 competition season based on the 41 awards we earned in those particular competitions — 26 of the medals were Gold or higher, 2 were Best of Class, and 2 were Best of Show.  The internationally based EVOO World Ranking organization considers the 29 most rigorous and respected international competitions and assigns points based on the type of medal awarded. Our oils were entered into 4 of these competitions (not all 29) and competed against a field of 7,952 total entries to earn those 41 medals.  


    Each year is unique with its own challenges with weather and many other factors, and we do the best we are able based on the headwinds Mother Nature sends our way.  Alas, we were not even able to harvest all 17 of our olive varieties this year before inclement weather caught up to us.  Despite what some marketers tell you, we don’t use the turning of a calendar page to determine an oil’s quality status — we use strict chemical and sensory testing throughout an oil’s potential life span to determine if an oil is still worthy to be called Extra Virgin.  What this means is that we may retire some 2016/17 campaign EVOOs early, and we may hold some for longer periods.  In fact, you will find some “retired” EVOOs in our clearance section still labeled as EVOO, some EVOOs which have been re-graded to VOO / virgin status without the “extra” due to how they’re aging, and some oils from the 2016/17 harvest year are still “gold medal” quality placed with pride on our shelves.  We’ll continue to roll out 2017/18 releases throughout the Spring, including 2 (or more) surprise offerings we’re eager to share in the near future.


    Only the very top oils from each harvest year find their way into Lucero Olive Oil brand bottles.  Later this month we’ll undergo our annual audit and have a certified laboratory sample our oils to ensure they meet the State of California and Extra Virgin Alliance standards for authenticity and quality, and we submit our own set of samples as part of the process, too.


    Thank you for including our oils in your kitchen!  We love to hear from you, whether a note or letter, or a review on our website, so please stay in touch.


    Wishing you a happy and healthy 2018 from all of us in Corning,

    Liz Tagami, General Manager
    Lucero Olive Oil




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