Lucero Olive Oil is celebrating the Third Annual Winter Crush!

Family Event to Feature Live Olive Oil Citrus Crush, Local Microbreweries and Cooking Demonstrations

Families, foodies and anyone looking to enjoy a unique experience is invited to join the Lucero family as they host the Third Annual Winter Crush, on Saturday, December 14, 2013, from 10 a.m. to 4 p.m. at the Lucero Olive Oil Mill in Corning, California. Event-goers will enjoy the unique experience of witnessing the annual citrus olive oil crush by touring the mill and tasting the fresh olive oil being made right before their eyes.

The event will also feature live music performances and a vendor market place highlighting local artisan producers, eateries and more than 10 local microbreweries. Additionally, attendees will have the opportunity to watch live cooking demonstrations hosted by four local chefs, one of whom will be Lucero Olive Oil’s own Bobby Lucero (father of Lucero Olive Oil Founder, Dewey Lucero). There will also be a kid’s zone that will include the following art stations: jewelry making, bag decorating, olive branch crowns and coloring.

“Winter Crush is a great community event that gives our customers the chance to not only witness the production of our citrus olive oil, but they can also sample the product and take some home with them that day,” said Dewey Lucero, founder, Lucero Olive Oil, California’s most highly awarded olive oil producer. “With a kid’s zone, local restaurants and microbreweries, music and cooking demonstrations, Winter Crush is a fun experience for the whole family.”