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Winter Crush Event - December 8th, 10am-4pm

September 20, 2012


Lucero Olive Oil Celebrates the Second Annual Winter Crush

Family Event to Feature Live Olive Oil Citrus Crush, Local Microbreweries and Cooking Demonstrations

Corning, Calif. (November 1, 2012) – Families, foodies and anyone looking to enjoy a unique experience is invited to join the Lucero family as they host the Second Annual Winter Crush, on Saturday, December 8, 2012, from 10 a.m. to 4 p.m. at the Lucero Olive Oil Mill in Corning, California. Event-goers will enjoy the unique experience of witnessing the annual citrus olive oil crush by touring the mill and tasting the fresh olive oil being made right before their eyes.

The event will also feature live music performances and a vendor market place highlighting local artisan producers, eateries and more than 10 local microbreweries. Additionally, attendees will have the opportunity to watch live cooking demonstrations hosted by four local chefs, one of whom will be Lucero Olive Oil’s own Bobby Lucero (father of Lucero Olive Oil Founder, Dewey Lucero). There will also be a kid’s zone that will include the following art stations: jewelry making, bag decorating, olive branch crowns and coloring.

“Winter Crush is a great community event that gives our customers the chance to not only witness the production of our citrus olive oil, but they can also sample the product and take some home with them that day,” said Dewey Lucero, founder, Lucero Olive Oil, California’s most highly awarded olive oil producer. “With a kid’s zone, local restaurants and microbreweries, music and cooking demonstrations, Winter Crush is a fun experience for the whole family.”

Lucero Olive Oil had a tremendous turn out for their First Annual Winter Crush in 2011 and anticipate attendance to double for this year’s event. The Second Annual Winter Crush is free to attend.

For more information about the Second Annual Winter Crush, visit You can also like Lucero Olive Oil on Facebook for event updates.

About Lucero Olive Oil

Lucero Olive Oil is based out of Corning, California, the olive capital of North America. The Lucero family is third-generation California olive growers from a rural community that has a history of producing the country’s most delicious olives. Lucero Olive Oil has been growing olives and producing award winning products for over 40 years. For more information about Lucero Olive Oil, visit You can also find Lucero Olive Oil on Facebook:


Day's Timeline:

10am  - Event Starts

10am-4pm – Vendors and Breweries Open

10:00am – Cooking Demo #1 (back stage area)

10:30am – Tour #1

10:45am – Welcome

11:30am – Cooking Demo #2 (back stage area)

11:30am – Tour #2

12:30am – Tour #3

12:30-3:30pm – Band (Front Stage area)

1pm – Cooking Demo #3 (back stage area)

1:30pm – Tour #4

2:30pm – Tour #5

3pm – Cooking Demo #3 (back stage area)

3:30pm – Tour #6

4pm – Event Concludes

ACCOMMODATIONS: Reserve a room at one of the Lucero recommended hotels:

Holiday Inn Express
3350 Sunrise Way
Corning, CA 96021
(530) 824-6400
Distance from mill: 0.72 miles

Special Rate: $85.00 per night
Promo Code: Lucero Olive Oil – Winter Crush

Best Western Plus - Corning Inn
910 Highway 99W
Corning, CA 96021
(530) 824-5200
Distance from mill: 1.06 miles

Special Rate: $89.00 per night
Promo Code: Lucero Olive Oil – Winter Crush

Winter Crush - 2012


  • Aaron

    4:49 pm ON October 30, 2012

    I would like to attend 2nd Annual Winter Crush, please let me know what the cost is?
    Thank you, Aaron

  • admin

    12:05 am ON November 19, 2012

    Hello, it's free.

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