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Lucero Walks Away with Top Awards at the Annual COOC Conference!

April 7, 2014

MONTEREY, CALIFORNIA Lucero Olive Oil reinforces its leadership in the growing California Olive Oil industry, receiving top awards at one of the most prestigious olive oil competitions in the U.S. – the California Olive Oil Council (COOC) Competition. Bringing their total award count to a record breaking 215 medals.

Lucero’s Manzanillo Extra Virgin Olive Oil was presented with a Gold Medal and awarded Best in Show for a large producer. “This award is particularly special since I helped plant to trees along with my father several years ago in our family grove, which are within a short walking distance of the company mill in Corning, CA,” Dewey Lucero, owner of Lucero Olive Oil. Professional tasters describe this oil as robust with an intense fruit and big pepper finish, making it the perfect pairing for red meats and summer grilling.

Lucero Olive Oil is also the producer of the most awarded extra virgin olive oil in the country, Ascolano Extra Virgin Olive Oil, which again received a gold medal at the prestigious COOC competition. “Our Ascolano Olive Oil is unique with amazing tropical notes of peaches and apricots,” says Lucero. “This flavor profile is what makes customers reach for more and why it continues to wow judges year after year.”

Relatively new to the award scene is the company’s Anthony’s Blend Extra Virgin Olive Oil. This robust blend was developed in honor of Lucero patriarch Anthony Lucero. A traditional Tuscan formulation with California-gown varietals, it produces an oil with strong fruit aromas and an assertive peppery finish. Anthony’s Blend was awarded the gold award at the COOC competition. Also receiving Gold Medal awards were Lucero's Corning Blend, Tehama Blend and Sanders Blend.  Receiving Silver medals were Lucero's Sevillano and Miller's Blend EVOO's.

In addition to the prestigious medals, lead miller, Larry Treat received the first annual Miller’s Recognition award for a large producer. “We are passionate and deeply committed to making the finest extra virgin olive oil in the U.S.,” says Lucero. “Our milling crew is one of the best in the country and our Mediterranean climate and close relationship with our growers helps us produce the best-tasting fruit Mother Nature allows.”

Lucero Olive Oil is based in Corning, Calif. – home to the olive capital of the U.S. and some of the oldest olive trees in the state. The company was founded by third-generation olive producer Dewey Lucero. Lucero prides himself on growing unique olive varieties and providing unsurpassed attention to detail to produce some of the country’s best-tasting olive oils. Lucero’s many olive oil varieties and food products can be purchased in one of their three specialty tasting rooms located in Corning, CA, Portland, OR, or Napa, CA, as well as, hundreds of specialty food markets nationwide, Williams-Sonoma, Crate and Barrel and Sur La Table. Lucero products are also available online at or by calling 877-330-2190.

Kristin, Renee, Dewey Lucero, and Trisha show off the gold medal winners!


Dewey Lucero, all grins after receiving 6 gold medals.


Accepting the Miller's Recognition Award for Larry Treat.

Best in Show for Large Production!

Showing off the big awards


We had to take a selfie!



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