DATE: Sunday, January 15, 2012
FOR IMMEDIATE RELEASE
AUTHOR TOM MUELLER VISITS LUCERO OLIVE OIL FOR BOOK SIGNING
Corning CA - The olive oil industry’s new “game changer” author and investigative reporter Tom Mueller will be visiting Lucero Olive Oil’s tasting room in Corning on Wednesday, January 18, 2012 for a brief presentation and book signing of his new book, “Extra Virginity: the Sublime and Scandalous World of Olive Oil.”
Mueller is well known for his 2007 New Yorker article, “Slippery Business: the trade in adulterated olive oil.”
Mueller’s book, “Extra Virginity: the Sublime and Scandalous World of Olive Oil” was released in late 2011 making a remarkably huge splash in the food industry.
According to Mueller’s blog, extravirginity.com, the book exposes a story of fraud, deception and crime in the world of olive oil and defends the oils that deserve to be called “extra-virgin.”
“We are honored to host Tom at the Lucero tasting room. We share the same passion as Tom and believe his new book has the potential to be the ultimate game changer in not only the California olive oil industry, but worldwide as well,” said Dewey Lucero, owner of Lucero Olive Oil.
Mueller fell in love with the romantic side of olive oil, and since it has become his passion. He advocates knowing where your olive oil comes from and wanted to visit the Lucero Family to get to know them and learn more about their olive groves, mill and taste their oils, as well as learn more about the "Olive City, Corning California."
The event will begin at 5 pm in the Lucero Tasting Room in Corning, with a brief introduction by Lucero and a presentation from Mueller followed by a spectator question and answer session. A mill tour will then be available, as well as media interviews with Mueller. Following will be a book signing where fifty copies of Extra Virginity will be available to be signed by Mueller.
A limited quantity of signed books will be available for preorder by phone beginning Monday, January 16th. Call 877-330-2190 to reserve a signed book.
In addition to meeting the author and receiving a tour of the olive oil mill, guests will enjoy an evening of hors d'oeuvres and olive oil tasting. The store will also be open to guests to purchase Lucero olive oils, vinegars, tapenades, mustards and other fine products.
For more information, contact
Lucero Olive Oil, LLC