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  • THE RESULTS ARE IN - Napa Valley Olive Oil Competition!

    April 14, 2014

     

    The results are in - and we're happy to announce our winnings are the Napa Valley Olive Oil Competition. With top awards going to Anthony's Blend and Miller's Blend these awards bring Lucero Olive Oil's award count to a whopping 221!

     

    Anthony's Blend Best in Show
    Gold Medal
    Miller's Blend Best in Class
    Gold Medal
    Ascolano Gold Medal
    Manzanillo Gold Medal

  • Lucero Walks Away with Top Awards at the Annual COOC Conference!

    April 7, 2014

    MONTEREY, CALIFORNIA Lucero Olive Oil reinforces its leadership in the growing California Olive Oil industry, receiving top awards at one of the most prestigious olive oil competitions in the U.S. – the California Olive Oil Council (COOC) Competition. Bringing their total award count to a record breaking 215 medals.

    Lucero’s Manzanillo Extra Virgin Olive Oil was presented with a Gold Medal and awarded Best in Show for a large producer. “This award is particularly special since I helped plant to trees along with my father several years ago in our family grove, which are within a short walking distance of the company mill in Corning, CA,” Dewey Lucero, owner of Lucero Olive Oil. Professional tasters describe this oil as robust with an intense fruit and big pepper finish, making it the perfect pairing for red meats and summer grilling.

    Lucero Olive Oil is also the producer of the most awarded extra virgin olive oil in the country, Ascolano Extra Virgin Olive Oil, which again received a gold medal at the prestigious COOC competition. “Our Ascolano Olive Oil is unique with amazing tropical notes of peaches and apricots,” says Lucero. “This flavor profile is what makes customers reach for more and why it continues to wow judges year after year.”

    Relatively new to the award scene is the company’s Anthony’s Blend Extra Virgin Olive Oil. This robust blend was developed in honor of Lucero patriarch Anthony Lucero. A traditional Tuscan formulation with California-gown varietals, it produces an oil with strong fruit aromas and an assertive peppery finish. Anthony’s Blend was awarded the gold award at the COOC competition. Also receiving Gold Medal awards were Lucero's Corning Blend, Tehama Blend and Sanders Blend.  Receiving Silver medals were Lucero's Sevillano and Miller's Blend EVOO's.

    In addition to the prestigious medals, lead miller, Larry Treat received the first annual Miller’s Recognition award for a large producer. “We are passionate and deeply committed to making the finest extra virgin olive oil in the U.S.,” says Lucero. “Our milling crew is one of the best in the country and our Mediterranean climate and close relationship with our growers helps us produce the best-tasting fruit Mother Nature allows.”

    Lucero Olive Oil is based in Corning, Calif. – home to the olive capital of the U.S. and some of the oldest olive trees in the state. The company was founded by third-generation olive producer Dewey Lucero. Lucero prides himself on growing unique olive varieties and providing unsurpassed attention to detail to produce some of the country’s best-tasting olive oils. Lucero’s many olive oil varieties and food products can be purchased in one of their three specialty tasting rooms located in Corning, CA, Portland, OR, or Napa, CA, as well as, hundreds of specialty food markets nationwide, Williams-Sonoma, Crate and Barrel and Sur La Table. Lucero products are also available online at www.lucerooliveoil.com or by calling 877-330-2190.

    Kristin, Renee, Dewey Lucero, and Trisha show off the gold medal winners!

     

    Dewey Lucero, all grins after receiving 6 gold medals.

     

    Accepting the Miller's Recognition Award for Larry Treat.

    Best in Show for Large Production!

    Showing off the big awards

     

    We had to take a selfie!

     


  • 10 Reasons at Attend the Fourth Annual Spring Bloom

    March 25, 2014

    Lucero Olive Oil is proud to announce their 4th Annual Spring Bloom on Saturday, May 10th from 11am-5pm. Please, check out the top 10 reasons to attend this family oriented event:


    1. Lucero family picnic - meet the Lucero family. All three generations of olive growing heritage will be around the event. You can even have Grandpa Tony sign your Anthony's Blend bottle.
    2. Case Sale - peruse Lucero's award-winning 2012 Harvest of extra virgin olive oils and select balsamic vinegars. Shop products discounted up to 75% off.
    3. Grove Tours - join Dewey and his father Bobby Lucero on one of our four heritage grove tours, or hop on a shuttle to a Lucero Super High Density grove and let our olive-experts teach you about this innovative, new type of planting.
    4. Wine Garden - taste local wine from 10 featured local wineries.
    5. Olive Oil Ice Cream Sundaes - visit the Lucero Parlor and experience an famous olive oil ice cream sundae!
    6. Local artisan vendors - from flowers, to nuts and soaps we'll have them all.
    7. Live Music - groove to the beats of one of our favorite local bands - Driver!
    8. Mother’s Day Raffle - Moms, check in at the Welcome Tent to pick up your complementary raffle ticket and enter for a chance to win specialty gifts from Spring Bloom vendors and wineries.
    9. Kid’s zone - check out our new and improved Kid's Zone with a bounce house, face painter and balloon artist.
    10. Olive Oil Tasting - learn the proper way to taste extra virgin olive oil in our top of the line tasting room.

  • TEHAMA TRAIL TO HOLD FOURTH ANNUAL PASSPORT WEEKEND EVENT

    March 10, 2014

    Tehama Farmers Will Open Their Farms To The Public, Offering Tastings and Tours

    Do you enjoy driving down back country roads through farms, orchards and vineyards? Do you love sampling fresh food and fine wines? What about visiting with the farmers who grow your food? If your answer is “yes” we have the perfect adventure for you.

    Tehama Trail farmers invite you to explore local farms, experience fresh flavors and excite your senses at the Fourth Annual Passport Weekend, June 7 – 8.

    Mark your calendars for this special two-day event when Tehama County farmers will be doing something they don’t normally do throughout the rest of the year. “We open our farms to the public, giving the community a chance to see where their food comes from,” says Katie Bianchi, chairperson for Passport Weekend.

    Passport Weekend is a self-guided agricultural tour that gives event goers the chance to explore Tehama County farms at their own pace. An easy-to-follow map highlighting the locations of participating farmers will be provided with the purchase of each ticket. For those who prefer a guided, more structured trip, shuttles will be provided.

    Guests will have the opportunity to visit family farms that produce a variety of vegetables, fruits, nuts, beef, olives and olive oil. Vineyards known for producing award-winning wines can be found along the trail as well. Some of the Tehama Trail farmers have unique events planned. “We’re going to have hay ride tours back to the main ranch and river. We’ll talk about walnuts and give guests a chance to walk around the orchard,” says Bianchi, co-owner of Bianchi Orchards in Los Molinos.

    What are other farmers planning? Just up the hill in Manton, Cedar Crest Vineyards will be hosting a music festival and wine tasting, while Tehama Oaks in Red Bluff plans to host a barrel tasting. Country Haven at the Red Barn in Los Molinos will be offering specials on a variety of locally grown and produced goods. And this is just a sampling of what awaits.

    This year’s agricultural adventure promises to be better than ever. “We’ve formed a committee this year … we are very organized,” says Bianchi. “We looked at the past years and said, ‘What worked, what didn’t work, and let’s change it.’ This year’s event will be a cohesive, enjoyable experience.”

    Tickets for Passport Weekend go on sale April 1 at Enjoy the Store in Red Bluff and Redding, and at the Tehama County Visitor Center.

    Tehama Trail is a partnership between farmers to bring awareness to the abundance of good food right here in our community. Passport Weekend is an experiential fundraising event that promotes local farms and fresh food, and helps keep farmers on their land for generations to come. For more information, or to schedule an interview with Katie Bianchi, please call (530) 680-1714, or email Katie at bianchiorchards@yahoo.com.


  • 4th Annual Spring Bloom - Grove Tour Schedule

    March 5, 2014

    Lucero Olive Oil is excited to announce our Fourth Annual Spring Bloom event on Saturday, May 10th from 11am-5pm. We invite you to join the Lucero family celebration which will include grove tours, a wine garden featuring local wineries, a kid’s zone, and marketplace hosting several local artisan food producers. Dewey and his father Bobby Lucero will be guiding four heritage olive grove tours (11:30am, 12:30pm, 1:30pm, and 2:30pm) answering questions about the olive culture in Tehama County. Additionally, two super high density tours will be given (12-noon and 1:30pm) explaining how super high density groves are planted and beneficial to the olive oil industry. Space is limited - to reserve your spot on the tours please call the Corning Tasting Room at (530) 824-2190. Century old olive grove tours are priced at $2 per person. Super high density tours are priced at $4 per person.

    For more information visit our Spring Bloom webpage.


  • Lunch with the COOC at Rich Table restaurant in San Francisco

    January 31, 2013

    In preparation for the NASFT Fancy Food Show the California Olive Oil Council (COOC) hosted a fantastic luncheon at Rich Table in San Francisco. The event showcased several COOC certified olive oil companies and giving attendees an opportunity to appreciate the spectrum of sensory attributes that extra virgin olive oils offer. Chef Evan and Sarah Rich of Rich Table created a four course meal where each course featured a different California olive oil producer and their oils. From Fried Sardine Chips to a tangy-sweet apricot cap of a panna cotta scattered with cookie-streusel featuring Lucero Ascolano Olive Oil, every aspect of the menu revolved around our favorite thing: Extra Virgin Olive Oil!

    If you love olive oil as much as we do, the events team at Lucero would be honored to assist you in hosting a similar event at a restaurant, in our Tasting Room, or even at your own home!

    Give us a call at: 877-330-2190

    or email us at: mail@lucerooliveoil.com


  • Olive Oil 101: Lucero Olive Oil Reminds Consumers – Know Your EVOO

    October 19, 2012

    UC Davis Olive Center Studies Conclude 60 Percent of Extra Virgin Olive Oil Sold to Restaurants Failed the USDA “Extra Virgin” Sensory Standard – Some “Not Fit for Human Consumption”

    Corning, Calif. (October 4, 2012) – This harvest season, Lucero Olive Oil is reaching out to consumers to educate them on the ingredients of some olive oil on grocery store shelves.  Multiple University of California, Davis Olive Center studies indicate that most extra virgin olive oils sold in U.S. grocery stores do not meet the sensorial and/or chemical requirements to be considered extra virgin grade. In one case the studies conclude that 73 percent of imported oils tested failed the International Olive Council (IOC) sensory analysis and 60 percent of extra virgin olive oil sold to restaurants and foodservice companies failed standards testing and some were even classified as “not fit for human consumption.”

    “We take great care and great pride in producing the highest-quality olive oil for our customers in order to provide them with extra virgin olive oil that is full of fresh natural flavor and healthy antioxidants,” said Dewey Lucero, founder , Lucero Olive Oil, California’s most highly awarded olive oil producer. “It is important for consumers to understand what they are purchasing and to be sure they’re getting quality product for their dollar.”

    A study released in September 2012 “evaluated 21 olive oil samples sold to the restaurant and foodservice sectors based on voluntary standards of the United States Department of Agriculture (USDA).” Findings indicated that 60 percent of the samples classified as extra virgin failed the sensory standard and some “were so defective that they were classified by sensory panels as ‘not fit for human consumption’ under the USDA standard.” Moreover, the chemical purity portion of the study indicated that multiple samples were “adulterated with inexpensive canola oil.” Lucero Olive Oil was included in a similar study in July 2010 and was one of only six of the 19 brands tested that passed all sensory standards (see attached).

    A similar study, conducted in April 2011 examined the five top-selling “extra virgin olive oil” brands in the U. S. to see how they matched up against sensory standards. Results showed 73 percent of the samples tested failed the International Olive Oil Council sensory analysis. According to the study, “testing indicated that the samples failed extra virgin olive oil standards according to one or more of the following: (a) oxidation by exposure to elevated temperatures, light and/or aging; (b) adulteration with cheaper refined olive oil; and (c) poor quality oil made from damaged and overripe olives, processing flaws, and/or improper oil standards.”

    “This study is a perfect example of why it is important to buy local,” Lucero continued. “Consumers are being duped by foreign companies, exporting into the U. S., who sell inferior oil falsely labeled as extra virgin olive oil in order to cut costs. Purchasing extra virgin olive oil from a California olive oil company is a great way to ensure you’re getting the real deal and not consuming product that’s potentially harmful to your health.”  Dewey also advises consumers to look for the “COOC Seal” on labels, which certifies oils as being 100% California Extra Virgin Olive Oil by the California Olive Oil Council.

    Lucero Olive Oil is based out of Corning, California, the olive capital of the state. The Lucero family is third-generation California olive growers from a rural community that has a history of producing the country’s most delicious olives. Lucero Olive Oil has been growing olives and producing award winning products for over 40 years. For more information about Lucero Olive Oil, visit www.lucerooliveoil.com. You can also find Lucero on Facebook: https://www.facebook.com/lucerooliveoil

     

    ###

    http://olivecenter.ucdavis.edu/publications/Restaurants-and-Foodservice.pdf
    http://www.olivecenter.ucdavis.edu/files/report%20041211%20final%20reduced.pdf

     


  • Winter Crush Event - December 8th, 10am-4pm

    September 20, 2012

    FOR IMMEDIATE RELEASE

    Lucero Olive Oil Celebrates the Second Annual Winter Crush

    Family Event to Feature Live Olive Oil Citrus Crush, Local Microbreweries and Cooking Demonstrations

    Corning, Calif. (November 1, 2012) – Families, foodies and anyone looking to enjoy a unique experience is invited to join the Lucero family as they host the Second Annual Winter Crush, on Saturday, December 8, 2012, from 10 a.m. to 4 p.m. at the Lucero Olive Oil Mill in Corning, California. Event-goers will enjoy the unique experience of witnessing the annual citrus olive oil crush by touring the mill and tasting the fresh olive oil being made right before their eyes.

    The event will also feature live music performances and a vendor market place highlighting local artisan producers, eateries and more than 10 local microbreweries. Additionally, attendees will have the opportunity to watch live cooking demonstrations hosted by four local chefs, one of whom will be Lucero Olive Oil’s own Bobby Lucero (father of Lucero Olive Oil Founder, Dewey Lucero). There will also be a kid’s zone that will include the following art stations: jewelry making, bag decorating, olive branch crowns and coloring.

    “Winter Crush is a great community event that gives our customers the chance to not only witness the production of our citrus olive oil, but they can also sample the product and take some home with them that day,” said Dewey Lucero, founder, Lucero Olive Oil, California’s most highly awarded olive oil producer. “With a kid’s zone, local restaurants and microbreweries, music and cooking demonstrations, Winter Crush is a fun experience for the whole family.”

    Lucero Olive Oil had a tremendous turn out for their First Annual Winter Crush in 2011 and anticipate attendance to double for this year’s event. The Second Annual Winter Crush is free to attend.

    For more information about the Second Annual Winter Crush, visit http://lucerooliveoil.com/blog/recipes/winter-crush-event-december-8th-10am-4pm/. You can also like Lucero Olive Oil on Facebook for event updates.

    About Lucero Olive Oil

    Lucero Olive Oil is based out of Corning, California, the olive capital of North America. The Lucero family is third-generation California olive growers from a rural community that has a history of producing the country’s most delicious olives. Lucero Olive Oil has been growing olives and producing award winning products for over 40 years. For more information about Lucero Olive Oil, visit www.lucerooliveoil.com. You can also find Lucero Olive Oil on Facebook: https://www.facebook.com/lucerooliveoil.

    ###

    Day's Timeline:

    10am  - Event Starts

    10am-4pm – Vendors and Breweries Open

    10:00am – Cooking Demo #1 (back stage area)

    10:30am – Tour #1

    10:45am – Welcome

    11:30am – Cooking Demo #2 (back stage area)

    11:30am – Tour #2

    12:30am – Tour #3

    12:30-3:30pm – Band (Front Stage area)

    1pm – Cooking Demo #3 (back stage area)

    1:30pm – Tour #4

    2:30pm – Tour #5

    3pm – Cooking Demo #3 (back stage area)

    3:30pm – Tour #6

    4pm – Event Concludes

    ACCOMMODATIONS: Reserve a room at one of the Lucero recommended hotels:

    Holiday Inn Express
    3350 Sunrise Way
    Corning, CA 96021
    (530) 824-6400
    Distance from mill: 0.72 miles

    Special Rate: $85.00 per night
    Promo Code: Lucero Olive Oil – Winter Crush

    Best Western Plus - Corning Inn
    910 Highway 99W
    Corning, CA 96021
    (530) 824-5200
    Distance from mill: 1.06 miles

    Special Rate: $89.00 per night
    Promo Code: Lucero Olive Oil – Winter Crush

    Winter Crush - 2012


  • September 8th - 2nd Saturday at the Mill & Case Sale

    September 6, 2012

    FOR IMMEDIATE RELEASE

    2nd Saturday at the Mill & Case Sale - Lucero Olive Oil

    August 31st, 2012- Lucero Olive Oil and Shasta Cascade Slow Food conclude their summer event series, 2nd Saturday at the Mill, on Saturday, September 8th from 6:00-9:30pm at Lucero Olive Oil’s Mill in Corning. Come and experience a mouth watering appetizer spread provided by local Orland restaurant, Farwood Bar and Grill from 6:30pm to 8:30pm. The appetizers will feature products from local producers: McKenzie Ranch, Brannen Gourmet, Rumiano Cheese, and Lucero Olive Oil. Wine & Beer tasting will also be available featuring two local companies: Dakaro Cellars and Western Pacific Brewery. Along with an appetizer ticket purchase, guests receive a complementary glass of wine or ice cold beer. Local vendors will also be sampling and selling their products for you to take home and rediscover for yourselves.

    During the festivities Lucero Olive Oil will be hosting their First Annual Case Sale (6pm-9pm), where guests can purchase the last of Lucero Olive Oil’s 2010 harvest for as much as 75% off its original retail price. The discounted product is in limited supply, so be sure to show up early for the best selection.

    2nd Saturday at the Mill & Case Sale

    The 2nd Saturday at the Mill event series was developed last year by Lucero Olive Oil to showcase and provide samples of local products while enjoying the company of friends and family. Lucero’s event series shares Slow Food’s support for sustainable food from local producers. The events are open to all guests 21 and over. Vendor sampling is FREE. Appetizer tasting tickets are limited so reserve them today at Lucero Olive Oil’s retail store, at 2120 Loleta Ave, Corning, CA or over the phone at 530-824-2190. Tickets are $20 per person and include one glass of wine or beer.

    ## #

    Lucero Olive Oil Media Contact:

    Renee Souther

    (530) 824-2190

    renee@lucerooliveoil.com

     


  • August 2nd Saturday at the Mill

    August 9, 2012

    FOR IMMEDIATE RELEASE

    2nd Saturday at the Mill

    Lucero Olive Oil

    July 24, 2012- Lucero Olive Oil and Shasta Cascade Slow Foods present their summer event series, 2nd Saturday at the Mill, on Saturday, August 11th from 6:30-9:30pm at Lucero Olive Oil’s Mill in Corning. Come and experience a mouth watering appetizer spread provided by local Orland restaurant, Farwood Bar and Grill from 6:30pm to 8:30pm.  The appetizers will feature products from local producers: The Divide Ranch, Julia’s Fruit Stand, Orland Farmstead Creamery, Maywood Farms, Wolf Ranch Inc., and Lucero Olive Oil. Along with a ticket purchase guests receive a complementary glass of wine from Tehama Oaks Winery or ice cold beer provided by Western Pacific Brewery. In addition, the evening will feature wine and beer tasting by the glass. These local vendors will also be sampling and selling their products for you to take home and rediscover for yourselves.

    The 2nd Saturday at the Mill event series was developed last year by Lucero Olive Oil to showcase and provide samples of local products while enjoying the company of friends and family.  Lucero’s event series shares Slow Food’s support for sustainable food from local producers.

    The 2nd Saturday event series will conclude on September 8th. In preparation for the upcoming harvest, Lucero Olive Oil will be holding its first case sale, prior to the September 2nd Saturday festivities. The events are open to all guests 21 and over. Vendor sampling is FREE. Appetizer tasting tickets are available at Lucero Olive Oil’s retail store, at 2120 Loleta Ave, Corning, CA or over the phone at 530-824-2190. Tickets are $20 per person and include one glass of wine or beer.

    # # #

    Lucero Olive Oil Media Contact:

    Alison Rodegerdts, (530) 824-2190, alison@lucerooliveoil.com


  • 2nd Saturday at the Mill - July 14

    June 29, 2012

    Lucero Olive Oil

    Lucero Olive Oil and Shasta Cascade Slow Foods present their summer event series, "2nd Saturday at the Mill," on Saturday, July 14th from 6:30-9:30pm at Lucero Olive Oil’s Mill in Corning. Come and experience a mouth watering appetizer spread provided by local Orland restaurant, Farwood Bar and Grill from 6:30pm to 8:30pm.  The buffet will feature products from local producers: Turri Family Farms, Bianchi Orchards, Wolf Ranch, and Lucero Olive Oil. Along with a ticket purchase guests receive a complementary glass of wine from Matson Vineyards or ice cold beer provided by Sierra Nevada. These local vendors will also be sampling and selling their products for you to take home and rediscover for yourselves.

    Lucero 2nd Saturday at the Mill

    The 2nd Saturday at the Mill event series was developed last year by Lucero Olive Oil to showcase and provide samples of local products while enjoying the company of friends and family.  Lucero’s event series shares Slow Food’s support for sustainable food from local producers.

    The festivities will continue through September, scheduled on the 2nd Saturday of each month. The event series is open to all guests 21 and over, and vendor sampling is FREE. Appetizer tasting tickets are available at Lucero Olive Oil’s retail store, at 2120 Loleta Ave, Corning, CA or over the phone at 530-824-2190. Tickets are $20 per person and include one glass of wine or beer.

    # # #

    Lucero Olive Oil Media Contact:

    Alison Rodegerdts, (530) 824-2190, alison@lucerooliveoil.com


  • 2nd Saturday at the Mill

    June 6, 2012

     

    FOR IMMEDIATE RELEASE

    2nd Saturday at the Mill

    Lucero Olive Oil

    June 6, 2012- Lucero Olive Oil and Shasta Cascade Slow Foods are coming together to launch their summer event series, 2nd Saturday at the Mill, on Saturday, June 9th from 6:30-9:30pm at Lucero Olive Oil’s Mill in Corning. Come and experience a mouth watering appetizer buffet provided by local Orland restaurant Farwood Bar and Grill from 6:30pm to 8:30pm.  The buffet will feature products from Maisie Jane’s, Skylake Ranch Pomegranate, From the Hearth Café, and Lucero Olive Oil. Along with a buffet ticket purchase you receive a complementary glass of wine from Hickman Family Vineyard’s. Throughout the event these local producers will also be sampling and selling their products for you to take home and rediscover for yourselves.

    The 2nd Saturday at the Mill event series was developed by Lucero Olive Oil to showcase and provide samples of local products while enjoying the company of friends and family. Lucero’s event series shares Slow Foods’ support for sustainable food from local producers.

    The 2nd Saturday at the Mill event series is in its second year and events are scheduled for the second Saturday in June, July, August and September.  Lucero Olive Oil and Slow Food look forward to hosting such companies as Turri Family Farms, Bianchi Orchards, Matson Winery, Pedrozo Dairy and Cheese, Sweetie’s Bakery and Catering, Western Pacific Brewery and many others in their 2012 2nd Saturday at the Mill Series.

    The event series is open to all guests, and vendor sampling is FREE. Appetizer tasting tickets are available at Lucero Olive Oil’s retail store, at 2120 Loleta Ave, Corning, CA or over the phone at 530-824-2190. Tickets are $20 per person and include one glass of wine.

    # # #

    Lucero Olive Oil Media Contact:

    Alison Rodegerdts, (530) 824-2190, alison@lucerooliveoil.com



  • Lucero Olive Oil’s 2nd Annual Spring Bloom Event

    April 29, 2012

    Saturday, May 12 – 12:00-5:00pm

    Lucero Olive Oil’s Second Annual Spring Bloom Event

    Grab your picnic baskets and join the Lucero Family for a day at the Mill.

    Lucero Olive Oil proudly announces our Second Annual Spring Bloom Event on Saturday, May 12th; from 12:00-5:00pm. Come and celebrate the olive bloom with a picnic and a tour of the groves guided by Dewey and Bobby Lucero. Visit with friends and family and learn more about the olive bloom.

    In addition to tours of a century old olive grove there will be wine tasting, guided olive oil tastings and mill tours, a kid zone and the picnic. The grove tours will begin at the mill, travel down to the grove then return to the Lucero Mill at the end of the tour. Dewey and his Father Bobby will explain the bloom and answer questions about olive culture in Tehama County.  Local artisan food vendors will be there offering their wares to supplement your picnic baskets’ spread to share with friends and family. A local live band will fill the air with music throughout the day.

    Please join the Lucero family to celebrate the bloom and our rich family history in olives.

    2nd Annual Spring Bloom Event 2012

    Spring Bloom Event Schedule
    Saturday, May 12th, 2011
    Noon-5pm

    Day Timeline:
    12pm – Spring Bloom Open
    12-4pm – Mill tours running (every 20mins)
    12-4:30pm – Wine Tasting (additional fee)
    12:30pm – Ancient Grove Tour #1 (reservations required)
    1:15pm – Lucero Family Welcome to the picnic with Dewey Lucero
    1:15pm – Super High Density Grove Tour – Off-site and bus departs from Lucero Mill (reservation required)
    1:30pm – Ancient Grove Tour #2 (reservations required)
    1:30pm – Live Music – Tom Drinnon & Dueces Wild (1hr. set)
    1:45pm – Olive Oil Panel - discussion/tasting
    2:30pm – Ancient Grove Tour #3 (reservations required)
    2:45pm – Super High Density Grove Tour – Off-site and bus departs from Lucero Mill (reservation required)
    3:00pm – Live Music – Tom Drinnon & Dueces Wild (1hr. set)
    3:15pm – Olive Oil Panel - discussion/tasting
    3:30pm – Ancient Grove Tour #4 (reservations required)
    4:30pm – Wine closes
    4:30pm – Food closes
    4:30pm – “Lucero Thank You” for celebrating the olive bloom
    4:30pm- Ancient Grove Tour #5 (tentative)
    5:00pm – Event concludes

    Tour times - reserve your spot now!

    1) Ancient Grove Tour:

    Tour of century old olive grove guided by Dewey and his Father Bobby, which will include an explanation of the bloom and answer questions about the olive culture. These tours will depart from the mill on a trailer and return following the tour.

    12:30pm – Ancient Grove Tour #1
    1:30pm – Ancient Grove Tour #2
    2:30pm – Ancient Grove Tour #3
    3:30pm – Ancient Grove Tour #4
    4:30pm- Ancient Grove Tour #5 (tentative)

    2) Super High Density Grove Tour:

    These tours will depart from the mill on a bus and travel to our grove outside of Corning (10mins north of Corning) where you will tour and learn about the grove with Brian Crane. The super high density grove is the new variety that is planted like grapevines and our mechanical harvester will be on display. The tours will return to the mill and will take about 1hr. 15mins.

    1:15pm – Super High Density Grove Tour
    2:45pm – Super High Density Grove Tour

    List of vendors and wineries

    Food Vendors:

    Turri Family Farms

    Blush Catering

    Lucero Mill Pizzas

     

    Local Artisan Food Vendors:

    Bianchi Orchards – Los Molinos, Ca

    Droga Chocolate Confections – Southern California

    From the Hearth Bakery & Café – Redding, Ca

    Lucero Organic Strawberries – Lodi, Ca

    Skylake Ranch Pomegranates – Chico, Ca

    Turri Family Farms – Flournoy, Ca

    Lucero Olive Oil Ice Cream Parlor

     

    Local Wineries:

    Algers Vineyards – Manton, Ca

    Alpen Cellars – Trinity Center, Ca

    Bertagna – Chico, Ca

    Cedar Crest Vineyards – Manton, Ca

    Dakaro Cellars – Whitmore, Ca

    Gale Vineyards – Durham, Ca

    Indian Peak – Manton, Ca

    Matson Vineyards – Redding, Ca

    Mount Tehama Winery – Manton, Ca

    New Clairvaux Vineyard – Vina, Ca

    Event parking:

    Event Parking will be available off-site at the Love’s Travel Stop at 2120 South Avenue and Linnet’s Tire Shop at 1090 99W with shuttle bus service to and from Lucero Olive Oil. The shuttle service will begin at Noon from each location at designated Lucero shuttle pick-up locations. The shuttle service will conclude at 5:30pm.


  • LUCERO WINS TOP PRIZE IN JAPANESE COMPETITION

    April 25, 2012

    DATE: Wednesday, April 25, 2012
    FOR IMMEDIATE RELEASE

    LUCERO WINS TOP PRIZE IN JAPANESE COMPETITION
    Corning, CA – Last week 140 extra virgin olive oils from 16 countries competed in the first international EVOO competition held in Japan.

    Awards were determined by 12 judges from Spain, Italy, Turkey, Israel, Australia, the United States and Japan.

    Lucero Olive Oil received one of only five Premier Awards, for the 2011 Arbequina.  The Premier Award was bestowed on the top five gold medalists of the 32 gold medals awarded in the competition.  Lucero also took home three Silver Medals for Ascolano, Sevillano and Miller’s Blend.

    Dewey Lucero received the Gold and Premier awards in person at the Olive Japan Marché at Futako Tamagawa Rise in Tokyo by the event organizer, Chairman Toshiya Tada of the Olive Oil Sommelier Association of Japan and Mr. Junichi Ishida, a famous actor, who is the 2012 Olive Ambassador for Olive Japan.

    Lucero Arbequina - Awarded "Premier" in Japan

    This is the latest in several big wins for Lucero.  Earlier this month Lucero took home four gold medals, including two best of class along with four silver medals at the Yolo County Fair.  Lucero was also awarded a gold medal at the LA County Fair.

    The Lucero family has cultivated olives in Corning, California since 1946, sharing good olive oil with friends and family everyday.  Today, Lucero is sold on line, from their catalogs, and in their store next to the mill in Corning.  Their oils and vinegars are also available via over 1,000 of the top specialty stores in the United States and Canada, and for discerning customers in Japan.

    Celebrating our Winning Arbequina in Japan

    □ OLIVE JAPAN organizer = The Olive Oil Sommelier Association of Japan (OSAJ)

    page4image3280
    Association: Founded: Capital: Headquarters:

    The Olive Oil Sommelier Association of Japan July 9th, 2009
    Trust Fund pooled by Founders and Associates 3-4-1, Kyobashi, Chuo-ku, Tokyo 104-0031, JAPAN

    Chairman of the Board: Association Members: Website: OSAJ -

    Tel. 03-3271-0808 Fax: 03-3272-8755 Toshiya Tada
    approx. 500 members as of April 1st, 2012

    http://www.oliveoil.or.jp/
    OLIVE JAPAN - http://OliveJapan.com/en/

    Contact: info@oliveoil.or.jp

    ###

    For more information, contact

    Lucero Olive Oil, LLC
    877-330-2190
    dlucero@lucerooliveoil.com

    or visit

    lucerooliveoil.com
    Facebook | Blog


  • Yolo County Fair Olive Oil Competition April 9th, 2012 - Results

    April 14, 2012

    Woohoo...Results are in!

    Yolo County Fair Olive Oil Competition: 4 X GOLD!

    Ascolano – Gold & Best in Class
    Meyer Lemon Crushed – Gold & Best in Class
    Miller's Blend – Gold
    Sevillano – Gold

    Koroneiki – Silver
    Arbequina 3 Start Blend – Silver
    Anthony's Blend – Silver
    Arbosana – Silver
    Mandarin Crushed - Bronze


  • Black Butte Triathlon 2012 - Sponsored By Lucero Olive Oil

    April 2, 2012

    Win your weight in Lucero olive oil, by racing in your favorite 80's gear.  Yep, that's right, dig out those "oldies" and bring them back to life on the course.  Best costume will win their weight in olive oil!

    The Black Butte Triathlon Series is one of the best weekends for outdoor enthusiasts on all of the West Coast. Situated right on the border of Tehama and Glenn County, Black Butte Lake is one of the most scenic of lakes scattered around Northern California. Hosted annually on the second weekend of June, it provides a great race for long time tri-geeks or for first time-newbies to test their legs for the triathlon season.

     

    2012BlackButtePoster

    The weekend is split up into two separate races between a Mountain Bike Triathlon (Saturday) and a Road Triathlon (Sunday). Both MTB and Road triathlons will have a Sprint and Olympic distance race. There will be a health and fitness expo to see the latest and greatest gadgets as well as local vendors from the surrounding area showcasing their all natural goods. Northern California boasts some of the widest array of produce from fruit to nuts, olives and olive oil to their up and coming wine country.

    Signup and read more here: (www.blackbuttetriathlon.com)

     


  • "Best of Show" - Ascolano

    March 5, 2012

    The results are in...

    Lucero Ascolano Extra Virgin Olive Oil was awarded the most prestigious award in California Saturday night, in the California Olive Oil Council's 2012 olive oil competition:

    "BEST OF SHOW" - Large Producer Division

    Dewey - Best of Show - Ascolano - March 3, 2012

    This award makes Lucero Ascolano the most awarded olive oil in North America, and Lucero's most awarded mono-varetial Certified Extra Virgin Olive Oil since starting the company in 2005.  Ascolano is known for it's tropical "fruity" flavors like peaches, pineapple and apricot.  "A definite standout in a crowd" - says Dewey.

    The Lucero Team is proud to accept this award amongst a tough field of top olive oil producers in California.

    "We are passionate about what we do" - The Lucero Team.


  • Tom Mueller Visits Lucero Tasting Room

    January 30, 2012

    Tom Mueller Visits Lucero Tasting Room:

    For those who had the privilege of meeting author Tom Mueller this past month at Lucero’s tasting room, a new understanding of olive oil was reached. The many facets of the olive oil industry were discussed, including the heights and richness of olive oil all the while reaching the depths of an unregulated situation and the dark side of organized criminals.

    Tom Mueller - Extra Virginity

    Tom, author of Extra Virginity: the Sublime and Scandalous World of Olive Oil, presented to a small crowd at Lucero Olive Oil’s tasting room on a Wednesday evening, joined them on a tour of the mill with me and signed 72 copies of his book.

    Watch Tom's presentation on our Lucero You Tube Channel, or read on for a summary.

    It is baffling that great and miserable oils can be sold under the same label of extra virgin. Tom's book dives into the depths of the olive oil industry, evaluating what makes good oil so divine and the corrupted business of adultered olive oil.

    He has found that throughout the world, including countries such as Spain, Italy and the United States, many companies put very little olive oil in bottles labeled as extra virgin olive oil. He used terms such as deodorized, refined and mistreated to describe what some olive oils go through before being bottled and put on shelves.

    Tom & Dewey at Lucero Tasting Room

    Simply and powerfully, this book could potentially “change the game” of olive oil.

    Unfortunately, it’s a game that needs to be changed. Tom, as well as many others like myself and Lucero Olive Oil, would love for the book to raise awareness and celebrate what he calls the “good guys” of the industry, such as Lucero Olive Oil.

    “It’s hard to change 1,000 years of prejudice,” Tom said while explaining why 300 million olive oil consumers will probably be the leader in the industry change. It’s about awareness on the part of the consumer of what the good stuff is, and a willingness to pay for it.

    He hopes that the United States, as well as other countries, can establish a quality standard for extra virgin olive oil to avoid olive oil becoming an anonymous commodity rather than a high end product.

    “Good oil is easy to make, excellent oil is hard to make.”

    Lucero Olive Oil’s products are labeled with the California Olive Oil Council’s seal, certifying our oils as extra virgin. The COOC’s chemical standard test and tasting panel is one of the only ways to certify California olive oil as extra virgin.

    One of the things that we really find interesting about Tom, and really valuable, is the passion that he shares in the olive oil industry.

    Dewey & Tom - Extra Virginity Book Signing

    Dewey & Tom - Extra Virginity Book Signing

    We encourage Lucero fans, and all those who want to learn more about the often overlooked and unsung heros in olive oil, to watch Tom's presentation, or read Extra Virginity! It's a great read, thoroughly entertaining and truly an engrossing story. There is a limited number of signed copies available from Lucero, so call us to reserve yours.

     


  • AUTHOR TOM MUELLER VISITS LUCERO OLIVE OIL FOR BOOK SIGNING

    January 15, 2012

    DATE: Sunday, January 15, 2012

    FOR IMMEDIATE RELEASE

    AUTHOR TOM MUELLER VISITS LUCERO OLIVE OIL FOR BOOK SIGNING

    Corning CA - The olive oil industry’s new “game changer” author and investigative reporter Tom Mueller will be visiting Lucero Olive Oil’s tasting room in Corning on Wednesday, January 18, 2012 for a brief presentation and book signing of his new book, “Extra Virginity: the Sublime and Scandalous World of Olive Oil.”

    Mueller is well known for his 2007 New Yorker article, “Slippery Business: the trade in adulterated olive oil.”

    Mueller’s book, “Extra Virginity: the Sublime and Scandalous World of Olive Oil” was released in late 2011 making a remarkably huge splash in the food industry.

    According to Mueller’s blog, extravirginity.com, the book exposes a story of fraud, deception and crime in the world of olive oil and defends the oils that deserve to be called “extra-virgin.”

    “We are honored to host Tom at the Lucero tasting room. We share the same passion as Tom and believe his new book has the potential to be the ultimate game changer in not only the California olive oil industry, but worldwide as well,” said Dewey Lucero, owner of Lucero Olive Oil.

    Mueller fell in love with the romantic side of olive oil, and since it has become his passion. He advocates knowing where your olive oil comes from and wanted to visit the Lucero Family to get to know them and learn more about their olive groves, mill and taste their oils, as well as learn more about the "Olive City, Corning California."

    The event will begin at 5 pm in the Lucero Tasting Room in Corning, with a brief introduction by Lucero and a presentation from Mueller followed by a spectator question and answer session. A mill tour will then be available, as well as media interviews with Mueller. Following will be a book signing where fifty copies of Extra Virginity will be available to be signed by Mueller.

    A limited quantity of signed books will be available for preorder by phone beginning Monday, January 16th. Call 877-330-2190 to reserve a signed book.

    In addition to meeting the author and receiving a tour of the olive oil mill, guests will enjoy an evening of hors d'oeuvres and olive oil tasting. The store will also be open to guests to purchase Lucero olive oils, vinegars, tapenades, mustards and other fine products.

    ###

    For more information, contact
    Lucero Olive Oil, LLC
    877-330-2190
    mail@lucerooliveoil.com

    or visit

    lucerooliveoil.com
    Facebook | Blog

     

     


  • Cooking Channel USA Highlights Lucero Olive Oil

    December 22, 2011

    December 12, 2011- Dewey Lucero and Lucero Olive Oil will be featured on the Cooking Channel’s Pitchin’In airing December 29, 2011.

    The Cooking Channel’s series, Pitchin’In, is hosted by Chef Lynn Crawford. Lynn Crawford is a top Canadian chef who travels the world to experience firsthand how fresh food is grown and processed.  She came to Tehama County to work an olive harvest and see how olive oil is harvested and processed.  Dewey Lucero, his father Bobby, and Grandfather Tony were thrilled to share their experience in producing olive oil with Lynn.  Chef Lynn was an enthusiastic worker who conquered her fear of heights while using an orchard ladder to help pick enough lives to make fresh olive oil.  Chef Lynn then produced a gourmet meal for the Lucero’s and other local enthusiasts, using the oil she helped produce.

    Chef Lynn also found time to venture over to New Clairvaux to experience how the Monastery makes its premier wines. It’s going to be an exciting show to savor!

    About the Series: Canada’s Top Female Chef, Lynn Crawford is known for creating delicious meals in the kitchen. Chef Lynn’s passion to find the most delicious and freshest ingredients has led her to local farmers markets and directly to farmers. To view her upcoming series visit www.cookingchanneltv.com

     


  • Tom Mueller NPR Interview - Adulterated & Subpar EVOO

    December 14, 2011

    Hi Olive Oil LOVERS!

    There have been comments all over the internet about the Tom Mueller NPR Interview (link).  Adulterated & Subpar Extra Virgin Olive Oil being sold as Extra Virgin is a very BIG issue world-wide, and it has been going on for years!  UC Davis produced a report (read here) last year, which showed that nearly 70% of Extra Virgin Olive Oils on grocery store shelves in California were in fact not Extra Virgin, they were adulterated or did not meet EVOO standards.  Lucero was one that was tested, and showed to be superior quality in this report, and proved to be 100% EVOO.

    Lucero Olive Oil LLC, and many other California Olive Oil producers are certified by the COOC, California Olive Oil Council (link), which insures that the olive oil produced, and going into bottles, is in fact 100% Extra Virgin.  Each year of production, the COOC tests all of our oils, using a chemical analysis and a taste test panel of experts to certify that it is the “real deal".  You have to look for the COOC seal on bottle labels (like ours)!

    Dewey Lucero, 12/14/2011

     


  • Lucero "Winter Crush"

    November 27, 2011

     

    Lucero Olive Oil is proud to announce the 1st Annual “Winter Crush” taking place at Lucero Olive Oil’s mill in Corning, California.

    The event will be held on Saturday, December 10, 2011 from 10:00am-4:00pm. Attendees will experience making olive oil first hand while savoring the aromas of the citrus crush. As a producer, Lucero Olive Oil’s citrus crush oils have won numerous awards and seeing this process is a unique experience you won’t want to miss. Fresh citrus is added to the olives before they are crushed producing a zesty Meyer lemon or mandarin orange flavor in the extra virgin olive oil.  “I see our mill manager, Larry Treat, breathing in the fresh olive oil aromas… eyes closed, and a big smile on his face,” said Dewey Lucero.

    After you finish watching the citrus crushed olive oil being made, see how it’s used by top local chefs.  Cooking demonstrations will be available at 11:30am, 1:00pm, and 3:00pm by head chefs from CR Gibbs of Redding and Farwood Bar and Grill in Orland; using Lucero Meyer Lemon, Mandarin and Olio Nuovo olive oils.  Bobby Lucero, Dewey’s Dad, will be on stage sharing special Lucero family recipes as well!

    Additional activities will be going on throughout the event.  A market place featuring local vendors will be open all day showcasing products grown and produced right here in Northern California.  Carol Firenze, author of the “Passionate Olive” will be on hand to talk olive oil and sign copies of her book.  Live music will be provided by Johnny and the Bootleggers and food vendors will be selling an array of dishes.

    See how olive oil is made first hand, and experience the citrus crush at Lucero Olive Oil’s 1st Annual “Winter Crush,” Saturday, December 10th, 2011 from 10:00am-4:00pm. For more information about this event please call 530-824-2190.

    Tell us you are attending

     

    Event Details:

    Mill Tours & Cooking Demos

    11:30am Cooking Demo by C.R. Gibbs

    1:00pm Cooking Demo by Farwood Bar & Grill

    3:00pm Cooking Demo by Bobby Lucero (Dewey Lucero’s dad)

     

    Marketplace The Marketplace will feature local vendors showcasing products grown and produced right here in Northern California.

    Open from 10:00am– 4:00pm

     

    Informational Booths:

    • Slow Food
    • Buy Fresh Buy Local
    • Black Butte Triathlon
    • Kid’s Zone

     

    Local vendors:

    • Tin Roof Bakery
    • Bianchi Orchards
    • Skylake Ranch Pomegranates
    • Turri Farms
    • Chocolate Duck
    • Tri-L Mandarin

     

    Winter Crush Accommodations:

    Holiday Inn Express
    3350 Sunrise Way
    Corning, Ca 96021
    (530) 824-6400
    Special Rate: $79 per night
    Promo Code: Lucero Olive Oil

    Best Western Plus - Corning Inn
    910 Highway 99W
    Corning, Ca 96021
    (530) 824-5200
    Special Rate: $79 per night
    Promo Code: Lucero Olive Oil

     


  • 2011 “freshly pressed” Olio Nuovo!

    October 28, 2011

    Each year, olive growers along with their friends and families eagerly anticipate the first olive oil of the season, straight from the mill. The olives are milled within hours of harvesting to ensure the highest level of freshness and quality. Bottling takes place that day, capturing the rich and fresh flavors of the olive oil.  Special clear bottles are used to emphasize the unique buttery golden green color, which only new olive oil can attain.

    Olio Nuovo is produced using locally hand harvested fruit from Corning, California; it is the freshest, tastiest, and healthiest EVOO you can get without standing at the mill yourself!  Nuovo has a cloudy golden color with a slight green hue and thick consistency. The flavor is rich and smooth with apple and artichoke undertones. Its finish is a robust olive flavor with a slight peppery kick.  Nuovo is available for a limited time and is being released by Lucero Olive Oil on Monday, October 31st. Olio Nuovo will be available to purchase at the Lucero retail store in Corning, California.

    Olio Nuovo is an example of premium California extra virgin olive oil and expert milling that encompasses the highest of standards set forth by the California Olive Oil Council (COOC). The COOC was established to foster and promote firm restrictions on extra virgin olive oil to guarantee quality for consumers. California’s olive oil industry has achieved superior results due to significant improvements in production methods, rigorous tasting standards set forth by the COOC panel of certified tasters, and rigorous COOC laboratory analyses. California produces many of the highest quality extra virgin olive oils in the world. Support the COOC seal and your local producers of Northern California.

    Lucero’s Olio Nuovo will also be featured at their 1st Annual “Winter Crush,” Saturday, December 10th, 2011 from 10:00am-4:00pm. To learn more about Olio Nuovo, visit Lucero Olive Oil for tours and tastings.


  • 5 X Gold Medal Winner

    July 26, 2011

    Lucero Olive Oil receives honors for the 2011 Napa Valley Olive Oil Competition.

    Lucero Olive Oil strikes gold at the 2011 Napa County Fair. The Napa Valley Olive Oil Competition highlights the Napa County Fair’s focus on the culinary bounty of the area and was open to all California producers of extra virgin and flavored olive oils.

    Lucero’s Three Star Arbequina Extra Virgin Olive Oil won "Best of Class"; Sevillano Extra Virgin Olive Oil, Ascolano Extra Virgin Olive Oil, Miller's Blend Extra Virgin Olive Oil, and Crushed Mandarin Orange Olive Oil all won gold.

    “The California Olive Oil Industry has set high standards for quality olive oil and we are proud to be among the top producers in California. Winning Best of Class is an honor,” said Dewey Lucero.

    Lucero products have won 120 statewide and international awards since opening their doors in 2005. Virtually every extra virgin and flavored olive oil offered by Lucero is an award winner.  If you would like to try any of their award winning olive oils stop by the Lucero Mill and retail store for an Olive Oil Tasting and a tour of the Mill.  The Mill and store are located at 2120 Loleta Ave, in Corning, California.  You can also purchase them online as well.


  • Movie at the Mill

    July 19, 2011

    2nd Saturday at the Mill

    Experience a night out at the conclusion of the 2nd
    Saturday at the Mill event series, featuring Movie at the Mill Saturday,
    August 13, 2011, from 6:30-9:30pm.

    Lucero Olive Oil and Slow Foods Shasta Cascade are pleased to present the first movie showing at Lucero Olive Oil’s Mill in Corning, California. The featured movie, Truck Farm, is a documentary about the importance of agriculture and sharing the experience of a rural lifestyle in an urban environment. Witness the inspiration of a single idea that evolved into a fleet of 25 trucks across the nation; “a simple concept with a big impact, Truck Farm”. Do not forget to bring your lawn chairs to this outdoor movie experience.  To learn more about the featured movie visit www.truck-farm.com.

    Don’t miss the chance to watch the movie and discover how popcorn tastes with your favorite olive oil drizzled over the top. It’s a treat you won’t want to miss.

    If you want to pass on the movie; come out anyway, there will be plenty to keep you entertained. Chocolate, candied and glazed walnuts from Bianchi Orchards; fresh honey ale, ale and dark ale from Feather River Brewery; mouthwatering tomatoes from Julia’s Fruit Stand; delicious wines from Tehama Oaks Winery; fresh bread from Tin Roof Bakery and grass feed beef from McKenzie Ranch Natural Beef will be available throughout the evening.

    The event series is open to all guests.  The movie, vendor sampling, and popcorn are FREE to attendees.  Wine and beer tickets may be purchased at the event.

    About Event Series: The 2nd Saturday at the Mill event series was developed by Lucero Olive Oil and Slow Foods Shasta Cascade to support sustainable food from local producers. This event series gives you a chance to experience what our community has to offer with friends and family.  Movie at the Mill will conclude a successful first season.  Lucero and Slow Foods Shasta Cascade look forward to continuing and expanding this series in the summer of 2012.


  • Lucero Olive Oil with a Touch of Garlic

    July 18, 2011

    Stop by and see Lucero Olive Oil at the 33rd Annual Gilroy Garlic Festival

    Corning, CA – July 11, 2011 Third generation olive grower Dewey Lucero and his team are back in Gilroy, CA for the 33rd Annual Gilroy Garlic Festival.

    Lucero Olive Oil will be back on the famous “Garlic Avenue” July 29, 30, and 31 showcasing their Roasted Garlic Olive Oil. The Gilroy Garlic Festival is anything and everything garlic and Lucero is proud to be a part of this year’s celebration. Stop by and talk olive oil with Dewey Lucero at their tent on “Garlic Avenue,” or watch him on stage
    with celebrity Chef Ryan Scott on Sunday, July 31, as they tantalize your taste buds with a delightful recipe. Try not to miss the Cook Off from 10am-12pm on Saturday and the Garlic Showdown 12pm-2pm on Sunday. “I am excited to be involved in these cook offs and food demonstrations.  I've never done anything like this before,” said Dewey.

    Lucero will be offering their full range of products; single varietal, heritage blend and flavored olive oils as well as their traditional and flavored balsamic vinegars.  A selection of table olives and tapenades has been added to the product line this year.  The Lucero team will be delighted to share their favorite product combinations and recipes so be sure to stop by and enjoy samples from the Lucero Line.

    Today, Lucero’s products have won 113 statewide and international awards. Virtually every olive oil offered by Lucero is an award winner. Lucero products are available at www.lucerooliveoil.com, as well as from the Gilroy Garlic Festival July 29, 30, and 31, 2011.

    Four fantastic flavors...NEW to the Gilroy Garlic Festival Mercantile store.

    Produced by Lucero Olive Oil and available at mercantile store at the Gilroy Garlic Festival.


  • Updated Award Count for Lucero

    July 11, 2011

    SOFI 1
    GOLD 50
    SILVER 38
    BRONZE 11
    BEST OF SHOW 6
    BEST IN CLASS 7
    Grand Total Medals 113

     

     


  • Featured Menu for 2nd Saturday at the Mill

    July 7, 2011

    Meal at the Mill

    Saturday July 9, 2011 – 6:30 to 8:30pm

    Farwood Bar & Grill presents

    MENU

    Grilled Locally-Made Sausages

    Tom Ball Meats - Orland, Trio of Mustards (Lucero)

    House-made sauerkraut

     

    Marinated Roast Pork TenderLoin

    Skylake Ranch Pomegranate Marinade and Glaze

     

    Summer Squash, Tomato, & Feta Gratin

    Yancy’s summer squash & tomatoes,
    Pedrozo Feta, Oregano, & Lucero Ascolano Olive Oil

     

    Bruschetta

    Grape tomatoes, Ten Point Farm green
    garlic, Lucero Meyer Lemon olive oil, basil, Pedrozo Feta, & Lucero olives

    Crostini– Lucero Garlic Olive Oil

     

    Trio of Tapenades

    Lucero: artichoke lemon; roasted tomato;
    and black olive baguettes, bread sticks, & crostini

     

    Fresh Blueberry Peach Cobbler

    Yancy’s peaches, fresh whipped cream


  • 2nd Saturday at the Mill

    July 1, 2011

    Featuring Meal at the Mill
    Lucero Olive Oil and Shasta Cascade Slow Foods are joining to present “Meal at the Mill” on Saturday, July 9th from 6:30-9:00pm at Lucero Olive Oil’s Mill in Corning. Come and experience a mouth watering appetizer buffet provided by local Orland eatery Farwood Bar and Grill.  Products from Predrozo Cheeses, Skylake Ranch Pomegranate Products, Lucero Olive Oil, and Dakaro Winery will be featured in the delicious appetizer buffet. These local producers will also be sampling and selling their products at the event for you to take home and rediscover.
    The 2nd Saturday at the Mill event series was developed by Lucero Olive Oil to showcase and provide samples of local products while enjoying the company of friends and family. Lucero’s event series shares Slow Foods’ support for sustainable food from local producers.
    The 2nd Saturday at the Mill event series is in its inaugural year and events are scheduled for the second Saturday in June, July and August.  Turri Family Farms, St. John Family Farms, Rosser’s Bakery, Market Street Wine, Dakaro Winery, Farwood Bar and Grill, Pedrozo Cheese, Skylake Ranch Pomegranate Products, Tehama Angus, Tehama Oaks Winery, Bianchi Orchards, Julia’s Fruit Stand, Feather River Brewery, and other local breweries will all be participating in one or more event.
    The event series is open to all guests and vendor sampling is FREE. Appetizer tasting tickets are available at the door, but to purchase your ticket for the appetizer buffet in advance please stop by Lucero Olive Oil’s retail store in Corning, CA or call 530-824-2190 for more information. Tickets are $15 per person and include one beverage.

    For you "local" Facebook Fans...post "Pick Me" on the Lucero Facebook page to enter a raffle  for our 2nd Saturday at the Mill event. Featuring Meal at the Mill. The winner will receive a complementary tasting ticket for wine or beer at the event. Winner announced on July 6th.


  • Lucero Spring Bloom Event

    June 9, 2011

    The Lucero Spring Bloom event was a huge success! We hope you can join us for a Lucero event in the future. Here are some images from the day.


  • Grand Opening of the Lucero Retail Store

    March 11, 2011

    The hard work has paid off. Lucero Olive Oil has a beautiful retail location in Corning, CA. Showcasing a self service olive oil tasting bar with Mill tours available year round. When traveling through Northern California stop by to experience a selection of oils, vinegars, tapenades, mustards, and table olives that will thrill your palate. Open 7 days a week 9:00am-5:00pm.


    Please come visit us soon!


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